Precisely Mine: 'The final way to connect with visitors and humanize your online presence is to simply share a letter from the owner or manager of your resort. Share this letter in your email campaigns, in a blog post, or a PDF that you can link visitors to. It doesn’t have to be a long letter—just an authentic, genuine letter from the person in charge explaining why your resort is so special, what kind of service and experiences guests should expect from you, and any other promises or commitments you’d like to make. It’s a simple act, but it can go a long way in building trust and convincing people that your resort is worth visiting.' How (and Why) to Humanize Your Resort's Online Presence